We Have a NEW WEBSITE!

Visit www.TheSundinGroup.com
(and make sure to bookmark our new website). 

Because we have just left Prudential Arizona Properties to be affliated with RE/MAX Excalibur, our Marketing Plan is being rewritten and what you are viewing is our old Marketing Plan with Prudential Arizona Properties. We will be adding a lot more effective advertsing for getting your home sold (having featured listings on the homepage of www.Scottsdale.com & www.Tempe.com for starters). We will publish our new marketing plan on this website & OUR NEW WEBSITE, shortly. Check back soon to view our bigger & better Marketing Plan to get your home SOLD quickly and profitably!

Marketing Properties to Sell!

Our 14-Step Marketing Plan for the Fastest Sale at the Highest Dollar

Your home is one of your most valuable commodities. Let "The Sundins" list your home so that you can benefit from our customized & extensive marketing plan. Here's what we offer:

Step 1 - Property Pricing Expertise
Our proven "5 Comp Method" to price your home allows you to get top dollar in the shortest amount of time. It takes a thorough understanding of our market's conditions in order to price your home accurately. 

* Neighborhood Comps
* Grid Comps
* Extrapolation Comps
* New Built Comps
* Days on Market Analysis

Step 2 - Staging Your Home
As an ASP™ (Accredited Staging Professional), we know what it takes to sell a home and we make sure all of our homes are staged as if they were a model home. We will also guide you on how to prepare your home so that your home shows better than all the rest.

Step 3 - Customized Prudential Yard Sign & Website Rider
The "Rock" is one of the most recognized logos in the world, communicating immediate brand identity to buyers locally, regionally, nationally & worldwide. Our custom signs have our contact information on them so that potential buyers can reach us immediately...any time of the day, any day of the week. We also use signs to guide customers to our website. By guiding them to our website, customers will see a RealPING button (COMING SOON) to speak with us immediately. By using RealPING (a real-time assistance tool for our website visitors) it differentiates our service level to everyone that sees our marketing anywhere on the internet. When questions arise and prospects are on our site they need help NOW. Not tomorrow, not by an email, they demand immediacy. Our RealPING button allows us to be in contact with them IMMEDIATELY.  

Step 4 - Photographing Your Home
We are experienced in providing high quality, well framed, and beautifully lit photographs of your property, which are the cornerstone to successful property marketing.

Step 5 - Placing Your Home in MLS
Professionally written details of your home, including multiple photos & virtual tour (if applicable), are entered into MLS which is the number one search method used by Realtors in finding homes for their Buyers.  MLS also feeds into many internet websites, so it is crucial to have a home listed properly in MLS to gain maximum exposure of your home.

Step 6 - Internet Advertising
Since 85% of homebuyers start their search on the Internet, it is imperative that your home is listed on numerous websites for ultimate exposure. We list our properties on over 60 websites that we have found to be the most effective.

Multiple Listing Service (MLS)
Enhanced details of your property, including multiple photos & virtual tour, are entered into MLS.
Enhanced Listing on Realtor.com
Your property is displayed with multiple photos, virtual tour and a thorough description and will appear above all non-enhanced listings.
Enhanced Listings on AZ Central.com
Your property is displayed with multiple photos and appears above all non-enhanced listings in the search results.
Yahoo.com
Our exclusive Prudential partnership with Yahoo.com provides exposure for your property to over 2 million potential buyers each month.
Featured Listing on www.TheSundinGroup.com & www.TheSundins.com
Your property will be displayed as a "Featured Listing" on our website. We also have the capability to track how often your home is viewed.
Prudential.com & PruAZ.com
Your property will be advertised on the heavily advertised Prudential national website as well as Prudential's local Arizona website.
Enhanced Listings on Over 53 Other Websites
We will gladly show you our list of websites that we advertise all of our listings on.

Step 7 - Professional Virtual Tour of Your Home
For virtual tours, we offer only the best! We provide unlimited rooms & landscape scenes, school info, Google map, mortgage calculator & map. Each tour will be posted to many of the above mentioned websites, plus the world's leading internet sites, including: Yahoo.com, AOL.com, Realtor.com, MSN.com, Prudential.com, PruAZ.com, Homeseekers.com, ARMLS.com, AZCentral.com & Homes.com

Step 8 - Custom Property Brochures
We produce high quality, full bleed & color, brochures which will be displayed inside your home, at our branch office (as well as the branch office nearest your home) and will be distributed to our sales associates during our weekly sales meeting.

Step 9 - Multi-Media & Direct Mail Advertising
Being able to sell a home effectively depends on your Realtor's willingness to spend money advertising your property. When comparing Realtors, make sure you see samples of the advertising they've done for their listings. Any good Realtor keeps a portfolio to "show off" their marketing skills. We bring our portfolio to every listing appointment! Being a part of the "Rock" even allows us exposure from Prudential's national ad campaigns. Because of this, we receive exposure from: CNN, Fox News, MSNBC, Wall Street Journal, Unique Homes, Prudential.com, Fine Homes International, Robb Report Collection, Yahoo.com & Prudential's local "Valley of the Sun Buyer's Guide.

Step 10 - Marketing to Other Realtors
Keeping local, regional, and select national Realtors informed of your listing is an important element for maximizing your property's exposure. We keep these Realtors informed by:

Broker / Office Tours
This is an effective way to bring Realtors to your home that otherwise may not have known about it.
Office Sales Meeting Announcements
A useful resource to bring attention to your new or changed listing.
Blast Emails
We send emails to all 450 Prudential Arizona Properties agents for new/changed listings or open houses.
MLS Flyers
We cross-market our listings with an email brochure that is set up to send emails to Realtors in any state we want.
Keep'em Postcards
We send monthly, useful postcards to Realtors we've met, or done transactions with in the past, to gain even more exposure for your property.
Phone calls
When we know that a Buyer's Agent or investment company is looking for a home in your area, we will call them.
Open Houses
Having PruAZ Realtor's hold our listings open, on occasions, is a great way to get them excited & knowledgeable about your property.
Prudential's National Relocation Program (soon to come)
We are part of Prudential's relocation team & therefore our listings will also be offered to other relocation Realtors.
Co-Broke (Commission)
We ALWAYS offer 3% (or more) commission to the Buyer's Agent! Anything less than this could effect your number of showings!!!!!!
Title Company & Lender
We have formed a strong working partnership with our Title company & our Lender. And by doing such, they refer clients to us & recommend our website to their sister franchises. By doing this they help market us to out of state Realtors (many of which are not in Arizona and therefore do not have access to Arizona's MLS).

Step 11 - Open Houses
To maximize the traffic through our listings, we hold open houses throughout the listing period. If your home gets good traffic, we (or a fellow Realtor) will hold open houses quite often. All open houses are displayed on Pruaz.com, MLS, Realtor.com & our personal website.

Step 12 - Updates & Feedback
We know how important communication is in a Real Estate transaction and we pride ourselves on keeping our clients informed of their property showings and current market conditions throughout the listing period. We even set up an on-going custom search for you of homes listed in your neighborhood or area, so that you can see new listings, price changes, contracts pending or homes that just sold, because these homes are your direct competition. We do this so that you are ALWAYS aware of where your house compares to the rest. We also provide you with a marketing plan and timeline so that everything we do (and when) is spelled out in black and white. Here are some of the updates and feedback you can expect to receive from us:

* Property showing updates
* Marketing plan & timeline updates
* Feedback from Realtors & potential home buyers
* Updates of neighborhood comps & listings

Step 13 - Negotiating Your Sale
Once we receive an offer, we will negotiate the highest price for you, always striving for full asking price. We are known to get "top dollar" for our listings and this is because of our extensive marketing plan and strong negotiation skills.

Step 14 - Finalizing the Sale
Once in escrow, we will walk you through the sales process, every step of the way. We know that this process can be intimidating and will make this process very smooth & stress-free for you. We will be there until the end...even at your local signing, so that we can answer any questions you may have and share in your happiness.

If you would like us to send you a professionally printed 11x17 brochure of our 14-Step Marketing Plan, please email or call us & we will gladly send one right out to you!

* Our marketing plan is subject to change at any time, based on the performance of any particular item mentioned above. As the market's conditions always change, we constantly strive to offer the most effective means for marketing your home.